This self-paced course is designed to help professionals, authors, entrepreneurs, and organizational leaders to be their best PR. This course will teach you to apply  determine your audience, positions youself as an expert, position yourself as an expert, get product reviews, open your distribution channels, expose yourself to national print media and more. 

​Course Objectives:

  • Establish goals for the release of your project

  • Determine the audience

  • Identify distribution channels

  • Explore potential product review options based on your product

  • Learn how to identify and gain exposure to national print media

  • Using wire services for national promotion

  • Make plans to obtain TV and radio coverage in your area at a distance

  • Learn social behaviors to position yourself as an experrt

  • Learn social media techniques for your web space

  • Learn important techniques to use social media and the internet to promote your business

  • Explore techniques for media training